At Pure Oz clothing, authenticity is a badge of honour

It seems an obvious thing to say, but Australian-themed apparel – the kind that features icons such as the national flag, the Sydney Opera House or koalas and kangaroos – should be made in Australia, right?

In the case of Pure Oz, the grown-ups’ and children’s clothing store in Sydney’s The Rocks Centre, the answer is a resounding ‘too right’.

Owner Kambiz Kashani was one of The Rocks Centre’s very first retailers, moving in back in 1994, and since then he has specialised in everything from newborn jumpsuits to t-shirts, adult hoodies and rugby jumpers, predominantly featuring the motifs and logos of Australia and some of its national icons.

With the Centre located in the shadows of the Sydney Harbour Bridge, it’s no surprise to find that the iconic ‘coat hanger’ design is a favourite with Kambiz’s customers, most of whom are international or interstate tourists.

In many cases, the clothing lines found in the store are exclusive to Pure Oz – reducing the chances you’ll go back home to find someone else wearing exactly the same shirt. “We work hard to source good local brands who supply us with fun and funky designs made from high-quality cotton,” he says.

Kambiz also stocks a range of Australian-themed soft toys and accessories including hats, caps, bags, scarves, socks and beach towels, and more. The product range is continually updated, ensuring return customers can always find something new.

Pop into Pure Oz in The Rocks Centre and stock up on Australian-themed soft toys that make ideal gifts for the little ones, or kit yourself out in apparel and accessories featuring much-loved Australian iconography.


Shop 11, The Rocks Centre
Cnr Playfair and Argyle streets
The Rocks
(02) 9241 2519


Comments are closed.