Fashion to the fore at UGG Australia At The Rocks

It has been quite the journey for the classic Australian sheepskin boot. Originally conceived as a warm and durable stay-at-home option, the Ugg rocketed to fame as a high street fashion statement on the feet of the likes of Kendall Jenner, Rihanna and Beyonce.

It doesn’t matter which way you choose to wear your Uggs because The Rocks Centre’s new retailer, UGG Australia At The Rocks, carries both high-glamour as well as more basic styles.

Farzan Ashraghi, part-owner of UGG Australia At The Rocks, confirms that even the endorsement of Hollywood stars hasn’t put the Aussie footwear staple out of the reach of the rest of us who seek warm, comfortable indoor footwear – minus the glitz.


“We’ve got stock that is so dressed-up, you almost wouldn’t know it’s an Ugg boot,” says Farzan. “You can easily spend up on a pair that would be considered high-fashion.

“But at the same time, we also have an entire range that’s all about home wear. Our classic stock remains very, very popular.”

UGG Australia At The Rocks is one of Australia’s largest retailers of the UGG Australia brand, which is made exclusively utilising Australian-sourced sheepskin. Other stock in his store includes sheepskin gloves, handbags, headwear and jackets.

Farzan has been in the Ugg boot business for 15 years, at a variety of locations including Westfield centres, the Queen Victoria Building and Harbourside, plus other retail outlets in The Rocks precinct. He’s excited to be located in The Rocks Centre for the first time, and especially looking forward to connecting with the tourists who are endlessly fascinated with his wares.

“It’s such an iconic Australian product and popular all over the world,” he says. “It’s just exciting to be a part of it.”


Ugg Australia At The Rocks

Shop 7, The Rocks Centre

Cnr Playfair and Argyle Streets, The Rocks


Comments are closed.