From the Outback to The Rocks

For a genuine taste of true Australian Outback style, you need look no further than The Rocks Centre.

Rugged and enduring, sharp and chic—the essence of Australian style travels from hats built for hot days to luxuriously soft woollen knitwear perfect for cosying up in on cool nights.

Aussie Outback in The Rocks Centre specialises in these and more, with a range of Australian fashion you’ll want to take home wherever you live. Drop in to discover uniquely Australian products, from stylish kangaroo and crocodile leather accessories to oilskin garments or pure lanolin (sheep oil) cream products that leave skin silky soft.

The store’s major line is original Australian Outback hats—they carry a large collection with styles to suit all tastes, head shapes, whims and budgets.

Another big find here is Aussie Outback’s extensive collection of beautiful, super soft and stylish Merino wool garments. Among them you’ll find the latest range of trendy Merinomink ponchos and shawls, which have won fans worldwide for their draping, layered style. Made from fine Merino wool and luxurious possum fur, they make a lusciously warm, yet light, addition to any winter wardrobe. Alongside classic colours, such as charcoal and cream, are striking shades like peacock, kingfisher and aubergine.

If you’re searching for unforgettable fashion for the cooler months, you can’t go past the colourful Aklanda 3D knitwear range. These textured, statement pieces are also made from pure Australian Merino wool and come in the vivid hues associated with the Australian Outback, from red sands and golden grass to endless blue skies and one hundred shades of green.

“We are the only people in The Rocks who carry the Aklanda 3D knitwear,” says Aussie Outback’s owner Ari Malayeri. “Their combination of colours is just amazing—they’re like works of art.”

Ari has observed life in The Rocks all of his life. His mother Shala bought the store, which until the start of this year was known as Rocks Merino, some 20 years ago.

“We were the first store to open in The Rocks Centre when it opened its doors,” he says.

From its earliest days, tourists and locals alike flocked to their store to find genuine, quality Australian products.

“The Rocks has become a real shopping destination for locals in Sydney,” says Ari. “There’re a lot of people living around The Rocks and Walsh Bay and they’re drawn here by all of the wonderful shopping and entertainment.”

One thing is for sure, it’s always been a fascinating place to have a business.

“It’s such a unique destination in Sydney, with so much incredible history and heritage. There’s really nowhere else like it in Sydney.”

Visit Aussie Outback in The Rocks Centre to find the latest Merino wool fashions, genuine Australian Outback hats and more.

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